Korea Brand & Content Expo 2026 Dubai UAE

Walk into Korea’s wonderful world of innovativeness and creativity at the October 2026 Korea Brand and Content Expo. This pioneering trade fair, prepared with careful attention to detail by KOCCA and the Korea Trade Investment Promotion Agency (KTIP), embarks upon its landmark return to the Middle East following acclaimed showings in Moscow, the Russian Federation, Thailand, Mexico, and Brazil.

This B2B to B2C cross-over platform that Korean brands and content providers eagerly anticipate is a vibrant showcase representing the peak of contemporary innovation. Don’t miss the opportunity to experience a dynamic space where heritage meets technology and presents all Korea offers in terms of creative excellence.

With a spectacular K-Pop concert on 17 October among the highlights of this phenomenal occasion, top chart groups such as Seventeen and SF9 will electrify the audience. Prepare for a night you will never forget, filled with powerful performances and the unmistakable energy that defines K-Pop.

Furthermore, the expo is not merely for entertainment; it provides a streamlined platform to conduct business conferences that connect partners from countries in the Middle East and North Africa with forward-thinking Korean companies. These conferences aim to foster meaningful relationships and alliances, encouraging convergence between Korea’s rich cultural legacy and the diverse market needs of the Middle East region.