SMAP Expo 2026 Dhabi UAE

SMAP Group, the undisputed leader in event technology in Morocco, continues to set the benchmark in innovation by focusing its expertise on two strategic areas addressing high-demand sectors: the renowned concepts “SMAP EXPO” and “SMAP IMMO,” which remain highly popular among exhibitors, media professionals, and visitors alike.

Since 1997, “SMAP EXPO” has actively engaged the Moroccan diaspora and their networks in Paris. It showcases key sectors of the Kingdom such as industry, real estate, tourism, culture, and contemporary art. For nearly three decades, SMAP Group has served as a vital gateway connecting Morocco with France and Europe, fostering valuable international contacts. Through large-scale events, the group has nurtured a modern cultural and economic dialogue between Morocco and the European Union, leveraging partners in Morocco and its diaspora, supported by robust social media and digital communication channels.

SMAP IMMO organizes influential cultural, economic, and industrial conferences. Its consistent success stems from a commitment to excellence in both design and execution, supported by a vast network of institutional, governmental, and private partners. The team implements long-term strategies focused on public engagement, enhancing exhibitor experience, and optimizing media relations. Yet, its core mission remains the creation of distinctive events in exclusive and prestigious settings.

Today, SMAP Group continues to drive Morocco’s real estate development while maintaining its leading role in the country’s event technology sector, combining innovation, expertise, and strategic influence for 2026 and beyond.