Exhibition Info
A+A INTERNATIONAL TRADE FAIR 2026
| Date: | Suspended |
| Venue: |
|
INTODUCTION
BIT (Borsa Internazionale del Turismo) 2026, one of the world’s leading international travel exhibitions, was Suspended in 2026. This renowned event brings together professionals from the travel, tourism, and hospitality sectors. With a longstanding tradition of promoting global tourism, BIT remains a key platform for networking, innovation, and industry development. However, in 2026, the exhibition has been suspended, with plans to resume in the following years.
Event Highlights
- Global Exhibitor Participation
BIT 2026 will feature exhibitors from over 100 countries, showcasing a truly global perspective of the travel industry. Visitors can explore emerging destinations and gain insights into fast-growing markets. - Workshops and Seminars
Attendees will access workshops on the future of travel, sustainable tourism, digital strategies for travel brands, and the latest industry trends. These sessions provide practical insights for businesses navigating an evolving landscape. - Innovation Area
Experience cutting-edge travel technologies, including AI-driven booking platforms and AR-enabled trip planning tools. The Innovation Area will spotlight startups delivering transformative solutions. - Networking Opportunities
BIT Milan 2026 offers prime networking through scheduled B2B meetings, informal meetups, and industry events, connecting travel professionals, government agencies, and tourism authorities. - Sustainability Focus
This edition will highlight sustainable tourism practices, showing how companies can integrate eco-friendly solutions while enhancing the traveler experience. - Luxury Travel Pavilion
A dedicated zone will showcase luxury travel brands delivering premium services, exclusive experiences, and curated destinations for high-end travelers. - Digital Travel Innovation
Attendees will explore how to leverage social media, digital marketing, and emerging technologies to craft immersive, engaging travel experiences. - Specialized Trade Visitor Zones
BIT 2026 will feature zones focused on niche segments, including luxury travel, sustainable tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
Why Attend
- Access to Global Markets
BIT 2026 enables businesses to broaden their international presence and explore emerging markets, featuring exhibitors from over 100 countries. - Discover Innovations
Attendees can explore next-generation travel technologies, from AI-driven solutions to sustainable innovations, shaping the tourism landscape. - Networking with Industry Leaders
BIT serves as a hub to connect with top executives, decision-makers, and industry influencers, fostering partnerships and collaborations. - Educational Opportunities
Workshops, keynote sessions, and seminars provide insights into the latest trends and future developments in the travel and tourism sector. - Sustainability and Growth Focus
With a strong commitment to responsible travel, BIT 2026 is perfect for businesses aiming to integrate sustainable practices. - Boost Your Brand Visibility
Exhibitors can showcase their brands to an international audience, enhancing exposure in a competitive global market. - Investment and Collaboration Opportunities
BIT encourages connections between investors and startups, creating avenues for collaboration and expansion in the travel industry.
Industry Growth and Market Information
The global travel and tourism industry, valued at over $7.5 trillion in 2025, is poised for further growth in 2026, fueled by innovations like AI-driven booking systems and eco-friendly travel solutions. Italy, especially Milan, continues to be a central hub for this expansion. Demand for leading exhibition contractors in Milan is rising, as businesses aim to stand out at events like BIT. With over 60,000 visitors in past editions, BIT 2026 is expected to attract even more, offering prime opportunities for exhibitors and contractors.
