Exhibition Info
WHITE MILANO 2026 MILAN, ITALY
| Date: | 26 Feb – 01 March 2026 |
| Venue: | Milan, Italy |
INTODUCTION
WHITE Milano 2026 is a premier international trade show for contemporary fashion, held in Milan, Italy. Celebrated for its forward-thinking approach, WHITE Milano remains the essential platform for emerging and established brands. The event highlights innovation, sustainability, and creativity, offering fashion buyers, designers, and industry insiders a dynamic space to explore new trends, eco-conscious designs, and bold creative visions. WHITE Milano 2026 continues to be a must-attend event for all players in the fashion industry, from independent labels to luxury houses.
Event Highlights
- Emerging Designers: Discover groundbreaking collections from emerging talents worldwide, offering fresh insights into contemporary fashion.
- Sustainability Focus: Explore pioneering sustainable fashion solutions and eco-conscious designs, reflecting the industry’s commitment to responsible practices.
- Industry Networking: Connect with influential industry professionals, from fashion buyers to brand leaders and designers, fostering strategic relationships.
- Fashion Shows: Attend live runway shows showcasing contemporary creations and upcoming trends, providing a front-row view of what’s next in fashion.
- Workshops and Panels: Participate in engaging discussions and workshops on sustainability, digital fashion, and future trends, broadening your industry expertise.
- Curated Exhibits: Experience thoughtfully curated fashion installations blending art, design, and fashion for an immersive and creative encounter.
- Global Brands: Explore collections from leading global brands alongside new entrants, delivering a diverse fashion selection that suits every taste.
- Trend Forecasting: Gain exclusive access to trend reports and forecasts for upcoming seasons, empowering you to stay ahead in a competitive market.
Why Attend
- Discover Emerging Talent: Be among the first to explore collections from rising fashion designers, opening doors to early collaborations.
- Sustainability Trends: Gain insights into cutting-edge sustainable practices reshaping fashion, positioning yourself as an industry leader.
- Expand Global Networks: Connect with buyers, designers, and professionals worldwide, boosting your international business opportunities.
- Exclusive Runway Shows: Access private fashion shows featuring both established and up-and-coming designers, inspiring your creative vision.
- Fashion Innovation: Stay at the forefront by discovering the latest in fashion technology and design, keeping your brand competitive.
- Maximize Brand Visibility: Exhibitors can showcase their collections to global buyers, enhancing international recognition and reach.
- Milan Fashion Experience: Immerse yourself in Milan’s vibrant fashion scene at one of the industry’s most innovative and inspiring events.
Industry Growth and Market Information
The global fashion industry is expected to surpass $1.8 trillion by 2026, fueled by a strong focus on sustainability, digital fashion innovations, and evolving consumer habits. Milan remains a central hub for shaping international fashion trends. Contemporary fashion startups and independent labels are experiencing rapid growth, with many embracing eco-friendly and ethical practices. WHITE Milano continues to be a key platform for emerging and established brands, enabling meaningful connections with buyers and the media. Exhibitors can collaborate with Milan-based stand contractors to create standout presentations that captivate attendees.
