Turnkey Services For "AJAY SQM"

Introduction

This case study highlights the exhibition stand designed and delivered by Standsbay for AJAY SQM at CPhI Barcelona, held in Barcelona, Spain.

The objective was to help AJAY SQM strengthen its presence at a major global pharmaceutical exhibition by creating a stand that encouraged interaction and clear brand communication.

Client and Event Overview

AJAY SQM operates in the pharmaceutical sector and participated in CPhI Barcelona to engage with manufacturers, suppliers, and industry professionals from around the world.

CPhI is one of the largest pharmaceutical exhibitions globally, making it essential for exhibitors to stand out while maintaining a professional and credible presentation.

The Challenge

In a highly competitive exhibition environment, AJAY SQM needed a stand that could attract visitors without overwhelming them.

The challenge was to create a space that was visually noticeable, easy to navigate, and suitable for technical discussions and business meetings.

Project Objectives

The primary objective was to increase visitor engagement and improve brand visibility throughout the event.

The stand also needed to support repeated interactions, product discussions, and networking across multiple exhibition days.

Our Approach

Design and Layout

We designed an open, accessible stand layout to allow visitors to approach comfortably from any side.

LED screens displayed product information and brand visuals, helping visitors quickly understand AJAY SQM’s offerings. Interactive touchpoints encouraged longer engagement and supported more detailed conversations with the team.

The overall design remained clean and focused, aligning with the expectations of a pharmaceutical audience.

Materials and Build

Eco-friendly and reusable materials were selected wherever possible.

This ensured durability across the exhibition while supporting sustainability considerations important to both the client and the industry.

On-Site Execution

Our team handled the entire installation and dismantling at the Barcelona venue.

This included coordinating with event organizers, complying with venue regulations, and conducting final quality checks before opening. The smooth execution allowed AJAY SQM’s team to focus fully on visitor engagement.

Results and Observations

The stand attracted steady visitor interest throughout the exhibition.

Visitors engaged more actively with the displays and spent longer discussing products and capabilities with the AJAY SQM team. The layout enabled clearer communication and more productive interactions than at previous events.

Client Feedback

AJAY SQM shared positive feedback after the event, noting increased foot traffic and improved visitor engagement. The stand design and execution contributed to a stronger and more confident presence at CPhI Barcelona.

Conclusion

This project at CPhI Barcelona demonstrates Standsbay’s practical experience in delivering exhibition stands that support real business and communication goals. By focusing on clear design, sustainable material choices, and reliable on-site execution, we helped AJAY SQM strengthen its exhibition presence at a key international pharmaceutical event. The outcome reinforces our capabilities and position as a trusted exhibition stand builder in Barcelona for global trade shows and industry exhibitions.