Bedfont Scientific Ltd is a medical technology company focused on the development and supply of breath and gas analysis equipment. With more than four decades of experience, the company designs and manufactures devices used in clinical, research, and healthcare settings worldwide. Its long-standing presence in the field reflects sustained expertise in breath analysis and a broad international footprint supporting medical professionals across multiple regions.
Fair Name : ERS Congress Milan
Fair Date: 7 – 9 September
Venue : MiCo Italy
Exhibition Stand for Company Bedfont
Introduction
This case study covers the exhibition stand designed and delivered by Standsbay for Bedfont Scientific at the ERS Congress, held in Milan, Italy.
The objective was to support Bedfont’s presence at a leading medical congress by creating a stand that encouraged engagement while clearly communicating its respiratory healthcare solutions.
Client and Event Overview
Bedfont Scientific develops medical devices used in respiratory diagnostics and monitoring.
The ERS Congress is one of the most important global events in respiratory medicine, bringing together clinicians, researchers, and healthcare professionals from around the world.
Given the clinical and scientific nature of the event, the stand needed to remain professional, informative, and easy to navigate.
The Challenge
At a large-scale medical congress like ERS, exhibitors compete for attention in a highly focused environment.
Bedfont needed a stand that could attract visitors without overwhelming them, while also supporting clear product discussions and demonstrations.
The challenge was to balance visual interest with credibility and clarity.
Project Objectives
The primary objectives were to improve visitor engagement and strengthen brand visibility during the congress.
The stand also needed to function efficiently for product explanations, demonstrations, and repeated daily interactions with healthcare professionals.
Our Approach
Design and Layout
We designed a clean, modern stand layout that allowed visitors to approach comfortably from multiple sides.
LED screens were used to present product visuals and key information in a clear, easy-to-understand format. Interactive touchpoints supported deeper engagement, allowing visitors to explore Bedfont’s solutions at their own pace.
The design remained calm and structured, aligning with the expectations of a medical audience.
Materials and Build
Eco-friendly and reusable materials were selected wherever possible.
This approach supported sustainability goals while ensuring the stand remained durable and visually consistent throughout the congress.
On-Site Execution
Our team handled the entire installation and dismantling at the Milan venue.
This included coordinating with event organizers, adhering to venue guidelines, and conducting final quality checks before opening. The smooth execution allowed Bedfont’s team to focus entirely on presentations, discussions, and networking.
Results and Observations
The stand attracted steady interest throughout the congress.
Visitors engaged more actively with the displays and spent longer periods discussing products with the Bedfont team. The layout supported focused, professional conversations suited to a clinical exhibition environment.
Client Feedback
Bedfont shared positive feedback following the event, noting improved visitor interaction and stronger footfall compared to previous exhibitions. The stand design and execution contributed to a more effective and confident presence at ERS Milan.
Conclusion
This project at the ERS Congress in Milan demonstrates Standsbay’s experience in delivering exhibition stands tailored to medical and scientific events. By focusing on clarity, thoughtful design, sustainable materials, and reliable on-site execution, we helped Bedfont strengthen its presence at one of the world’s leading respiratory healthcare congresses.