Germany remains at the heart of some of the world’s most influential exhibitions, with diverse sectors ranging from technology, automotive, healthcare, and sustainability to culture and design. The year 2025 promises to be no different, with a packed calendar of industry-leading events. Here’s an in-depth look at the Top 9 Upcoming Exhibitions in Germany in 2025, complete with updated information, details about the venue, and everything you need to know about attending these landmark events.
1. ITB Berlin – International Tourism Exhibition
- Date: March 4 – March 8, 2025
- Location: Messe Berlin, Berlin, Germany
- About the Event:
ITB Berlin is the world’s largest and most influential travel trade show, attracting tourism professionals from around the globe. It serves as the ultimate platform for international travel brands to showcase their destinations, products, and services. Whether you’re a travel agency, a tour operator, or a tech innovator in the tourism sector, ITB is an essential event to connect with industry leaders and discover emerging trends.
In 2025, ITB Berlin will focus on sustainable tourism, digital transformation, and eco-friendly travel solutions, helping travelers and industry professionals embrace the future of tourism. - Key Highlights:
- The future of sustainable tourism, including eco-friendly travel and carbon-neutral destinations.
- Tech innovations like artificial intelligence in travel planning and virtual reality tourism experiences.
- Sessions and workshops on post-pandemic tourism recovery and strategies for businesses.
- Registration and Tickets: ITB Berlin is open primarily to trade visitors, but a limited number of tickets will be available for the public. Tickets start at €50 for early registration, and special discounts apply for students and groups.
- About ITB Berlin: ITB Berlin, organized by Messe Berlin, has been a key event in the tourism industry since 1966. As the hub for travel trade professionals, it sets the stage for innovative solutions in the tourism sector.
2. Hannover Messe – The World’s Leading Industrial Trade Fair
- Date: April 21 – April 25, 2025
- Location: Hannover Exhibition Grounds, Hannover, Germany
- About the Event:
Hannover Messe is one of the world’s largest industrial trade fairs, showcasing the latest advancements in automation, robotics, AI, and sustainable energy solutions. The exhibition spans multiple sectors, from manufacturing and energy to logistics and digital technologies, drawing global industry leaders.
In 2025, the fair will have an increased focus on Industry 4.0, digital twin technologies, artificial intelligence in manufacturing, and the green energy transition. It’s the perfect event for companies seeking to innovate their manufacturing processes or adopt new digital tools to improve efficiency. - Key Highlights:
- Revolutionary tech in robotics, automation, and 3D printing.
- New approaches to sustainable energy and green technology for industries.
- Networking opportunities with industry leaders from over 70 countries.
- Registration and Tickets: Industry professionals can register through the official website. Early bird tickets are priced at €70, with options for group bookings.
- About Hannover Messe: Hannover Messe has been setting trends in industrial technology for over 70 years. Organized by Deutsche Messe, it is considered the go-to event for professionals seeking to stay ahead of the curve in industrial innovations.
3. IAA Mobility – International Motor Show
- Date: September 9 – September 14, 2025
- Location: Messe München, Munich, Germany
- About the Event:
IAA Mobility is a leading exhibition in the automotive sector, featuring the latest in electric vehicles (EVs), autonomous driving, and smart transportation systems. As the world’s automotive industry pivots toward sustainability and digitalization, IAA Mobility is the prime location for discovering the newest trends in mobility.
The 2025 event will highlight electric vehicles, connected car technologies, mobility-as-a-service (MaaS), and smart city integration. - Key Highlights:
- Leading automakers will unveil their next-generation EVs and hydrogen-powered cars.
- A closer look at mobility solutions such as car-sharing platforms and smart city infrastructure.
- Test drives and demonstrations of the latest technological advancements in vehicle design.
- Registration and Tickets: Tickets start at €15 for public entry, with special pricing for professionals and multi-day passes.
- About IAA Mobility: Organized by the VDA (German Association of the Automotive Industry), IAA Mobility serves as the meeting point for automotive professionals, offering a platform for networking and discussions on the future of mobility.
4. Medica – The Leading International Trade Fair for the Medical Sector
- Date: November 17 – November 20, 2025
- Location: Düsseldorf Trade Fair Center, Düsseldorf, Germany
- About the Event:
Medica is the most prestigious trade fair in the medical and healthcare sector. Bringing together medical professionals, manufacturers, and suppliers, Medica provides a comprehensive view of medical devices, diagnostics, digital health solutions, and hospital infrastructure innovations.
The 2025 edition will focus heavily on digital health, AI in healthcare, and robotic surgery technologies, addressing the industry’s growing need for innovative solutions. - Key Highlights:
- Demonstrations of cutting-edge diagnostic tools, surgical robots, and wearable health tech.
- New developments in telemedicine and AI-powered diagnostics.
- Panel discussions on healthcare policy, digital health ethics, and the future of healthcare systems.
- Registration and Tickets: Industry professionals can register online. Tickets for early registration are priced at €50, with group rates available.
- About Medica: Medica is organized by Messe Düsseldorf and has been the medical world’s largest trade fair for over 50 years. It attracts over 120,000 professionals from around the globe.
5. Bauma – The World’s Largest Construction Machinery Fair
- Date: April 7 – April 13, 2025
- Location: Messe München, Munich, Germany
- About the Event:
Bauma is the world’s largest trade fair for the construction and building machinery sector, presenting everything from construction equipment and vehicles to mining technologies and building materials. It’s a key event for construction professionals seeking to discover innovations that will shape the future of infrastructure.
The 2025 edition will focus on sustainable construction, smart building solutions, and machinery designed to reduce environmental impact. - Key Highlights:
- New machinery for smart construction, including drones and automated systems.
- The latest in green building and sustainable construction practices.
- A dedicated section on digital tools for the construction supply chain.
- Registration and Tickets: Open to industry professionals. Tickets begin at €80 for early registration, with discounts for students and group tickets.
- About Bauma: Organized by Messe München, Bauma is renowned for its extensive range of exhibits, attracting professionals from all sectors of construction, mining, and building material industries.
6. InnoTrans – International Trade Fair for Transport Technology
- Date: September 23 – September 26, 2025
- Location: Messe Berlin, Berlin, Germany
- About the Event:
InnoTrans is the leading international exhibition for transport technology, covering everything from rail transport and public transportation to logistics and passenger service technologies. With a focus on digitalization and green transport solutions, it is a must-attend event for anyone involved in the transport and mobility industries.
The 2025 event will focus on innovations in railway technology, electrification of public transport, and smart mobility systems. - Key Highlights:
- Technological advancements in electric rail systems, autonomous transport, and electric buses.
- A dedicated section for smart cities and integrated transport networks.
- Interactive presentations and panels on sustainable mobility.
- Registration and Tickets: Open to transport professionals. Early registration offers tickets starting at €30.
- About InnoTrans: InnoTrans is organized by Messe Berlin and has become the world’s premier trade fair for railway technology and transportation innovations, drawing exhibitors and visitors from more than 60 countries.
7. Anuga – The World’s Leading Food Fair
Date: October 4 – October 8, 2025
Location: Koelnmesse, Cologne, Germany
About the Event:
Anuga is the world’s leading trade fair for the food and beverage industry. With over 7,000 exhibitors from around the globe, it showcases the latest innovations in food processing, packaging, retail technology, and food services. Anuga is a key event for professionals in food production, retail, catering, and food technology to explore emerging trends, new products, and solutions for a sustainable food future.
The 2025 event will focus on sustainable food production, plant-based food innovations, and food technology, with a strong emphasis on health-conscious products and eco-friendly packaging.
Key Highlights:
- Sustainable food and packaging innovations designed to reduce waste and environmental impact.
- Focus on plant-based and alternative proteins, reflecting the growing consumer interest in healthier and more ethical food choices.
- Showcasing of smart technologies in food processing and production lines, such as AI in food safety and automated packaging.
Registration and Tickets: Anuga offers online registration for both trade visitors and exhibitors. Tickets for early registration start at €40, with discounted rates for students and industry groups.
About Anuga: Anuga is organized by Koelnmesse, one of the leading trade fair organizers in Europe. It has been setting global food industry trends for more than 100 years, providing a platform for innovation and networking in the food and beverage sector.
8. CeBIT – World’s Leading IT and Digitalization Expo
Date: June 16 – June 20, 2025
Location: Hannover Exhibition Grounds, Hannover, Germany
About the Event:
CeBIT is the premier global exhibition for the information technology and digitalization industries. It brings together innovators, developers, and business leaders from various sectors to showcase new technologies and discuss the future of digital transformation in business. The 2025 edition will highlight trends in cloud computing, artificial intelligence (AI), data protection, and blockchain technologies.
The event will include live demonstrations of next-generation technologies, such as smart cities, autonomous vehicles, and augmented reality applications.
Key Highlights:
- Smart Industry section showcasing automated manufacturing and AI-driven processes.
- Innovations in cloud computing, data privacy, and cybersecurity.
- Networking opportunities with tech leaders, entrepreneurs, and digital influencers.
Registration and Tickets: Early registration for CeBIT provides tickets starting at €45, with discounts for students and groups.
About CeBIT: Organized by Deutsche Messe, CeBIT has long been a global leader in the digital technology sector. It serves as the go-to event for anyone looking to discover cutting-edge IT innovations and network with top players in the digital ecosystem.
9. Sustainability Expo – Sustainability and Green Solutions Fair
Date: May 14 – May 16, 2025
Location: Messe Frankfurt, Frankfurt, Germany
About the Event:
The Sustainability Expo focuses on sustainable solutions across various industries, including energy, waste management, construction, and transportation. This event gathers leaders in sustainable development, eco-innovators, and organizations committed to environmental protection and green technologies. The 2025 exhibition will emphasize renewable energy, circular economy practices, and green tech innovations.
Attendees will have the chance to explore solutions for energy efficiency, sustainable resource use, and green building technologies.
Key Highlights:
- Showcase of renewable energy solutions, including solar, wind, and hydrogen energy systems.
- Exhibitors specializing in circular economy practices, recycling, and waste reduction technologies.
- A series of seminars on sustainable building, eco-friendly manufacturing processes, and policy-driven initiatives to fight climate change.
Registration and Tickets: Tickets for professionals and the general public are available online. Early bird tickets start at €35.
About Sustainability Expo: The Sustainability Expo is organized by Messe Frankfurt, one of the world’s largest trade fair organizers. This event gathers over 300 exhibitors and attracts thousands of sustainability professionals from across the globe to advance green initiatives.
Additional Tips for Attending Exhibitions in Germany:
Transportation in Germany: Germany’s public transportation system is world-class. Most exhibition venues are well-connected by trains, buses, and subways. Many cities also offer shuttle services during major events, making it easy to get to and from the fairgrounds.
Networking Opportunities: Exhibitions in Germany attract professionals from all over the world. To make the most out of your visit, plan ahead by connecting with other attendees and exhibitors via event apps or social media. LinkedIn is widely used by industry professionals in Germany, so make sure your profile is up to date before you attend.
Language: While most exhibitors and attendees at major exhibitions speak English, it’s always a good idea to learn a few basic phrases in German. This shows respect for the local culture and may come in handy in less internationalized areas of the exhibition.
Accommodation: Book your accommodation well in advance, especially if you’re attending one of the larger exhibitions. Many hotels near exhibition venues offer discounted rates for event attendees, and some even provide free shuttle services.
Be Prepared: Exhibitions in Germany can be overwhelming due to their size and the number of exhibitors. Be sure to have a detailed schedule, a list of booths you want to visit, and a set of business cards to distribute. Also, keep a notepad or a digital device handy to take notes and make valuable connections.
Why You Need a Professional Exhibition Stand Builder in Germany
Exhibitions in Germany present unparalleled opportunities for businesses to showcase their products and services to a global audience. However, standing out at these large-scale events requires more than just a booth – it requires strategic design, effective branding, and a clear representation of your company’s values and products.
A professional exhibition stand builder in Germany can provide the expertise needed to design and construct a booth that maximizes visibility, attracts visitors, and enhances engagement. From layout and lighting to branding and interactive elements, a custom-designed booth creates a lasting impression and helps achieve your business objectives.
